Thought Leadership

Thought Leadership

Using First Party Data for Email and Beyond...

83 views June 10, 2021

First party data has always been king but with the pending demise of the third party cookie this...

Thought Leadership

eTail-2021.mp4

12 views June 30, 2021

Customers interact with brands across a variety of channels and expect brands to reflect their...

Thought Leadership

ASU/GSV Summit 2021 Consumer's Increasing...

27 views August 10, 2021

Udacity CMO, Kenny Kim, sits down with Blueshift Chief Growth Officer, Josh Francia, to discuss...

Thought Leadership

Using AI to Create a More Human Experience

81 views March 31, 2022

Today’s cross-channel customers expect you to react and respond in real-time to engagement across...

Thought Leadership

CDP: Is the Future Now?

128 views January 19, 2022

CDPs (Customer Data Platforms) continue to be at the forefront of most martech conversations....

Thought Leadership

Connecting with Customers in an Ever Changing...

84 views November 11, 2021

Marketers sit at a nexus point between brand and customer. On one side (Brand), there are value...

Thought Leadership

Is the Death of the Cookie the Death of Digital...

205 views September 22, 2021

Join Cian Murphy (Head of Content Marketing at International Living), Nick Chappell (Martech...

Thought Leadership

Martech Session_ How Leading Brands Make...

118 views August 27, 2021

"Omnichannel" takes on different forms for different brands. But we can all agree that as today’s...

Thought Leadership

Are You Expecting Enough Out of Your Martech?

101 views August 24, 2021

Marketers buy martech to solve specific problems. However, this habit results in cycles of...

Thought Leadership

Driving Customer Engagement in a Distracted World

218 views August 10, 2021

There are more companies than ever vying for your customers’ attention. Within our always-on...

Thought Leadership

Activate Customer Data More Effectively with a...

22 views May 28, 2021

With a customer data platform (CDP) equipped with smart tools like AI and full journey...

Thought Leadership

Blueshift Engage21 Recap

641 views May 20, 2021

Experience our favorite moments from Engage21