Marketers used to choose MarTech based on features and cost. Not anymore. The game has changed, and the top priority for three years running is data connectivity, the ability for systems to work together seamlessly.

Why? Because great customer experiences don’t happen in silos.

Watch this video to hear Brendan Witcher, VP and Principal Analyst at Forrester Research, discuss:

• Why data integration is the deciding factor in MarTech selection

• How cross-channel experiences drive better engagement

• The key question to ask when evaluating a platform

Watch the Full Video Now