Thought Leadership

AI Research - From Fragmentation to Focus: The Future of Cross-Channel Marketing

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April 07, 2025

Too many tools and too much data? You're not alone. 

Our research found that 76% of marketers can't activate their offline data across channels. Another 61% blame data bottlenecks for campaigns that just won't scale. 

Here's the thing. AI-driven teams are rewriting the playbook. They're pulling ahead fast, with an 84% lift in conversions, an 86% reduction in customer acquisition costs, and an 83% drop in cart abandonment rates. 

They use AI for real-time engagement that truly scales. If AI is helping your competitors win, what's holding you back? 

Download the report to learn more about the research: https://blueshift.com/reports/cross-channel-marketing-research/