Most companies think adding a name to an email is enough personalization. It’s not. If you’re not using real-time data to create a truly relevant experience, customers won’t care

This video explores:

• Why one-off personalization efforts fail to drive real results

• The biggest risk of treating personalization as a “box to check”

• Why only 5% of consumers feel emails are truly relevant and well-timed

Personalization isn’t just a box to check. Watch now to learn how to do it right.