Thought Leadership

The Future of Data-Driven Marketing and AI Innovations

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March 12, 2025

Marketers have more data than ever, and technology is changing fast. To stay ahead, they need to know which tools will make the biggest impact. Brendan Witcher of Forrester breaks down the top trends shaping the future of marketing, including:

  • How computer vision helps brands understand what customers want and send smarter offers

  • Why natural language processing is making online search easier and more natural

  • How digital self-service is getting better at giving customers what they need

Find out which technologies experts say will keep marketers ahead of the game.