Customers don’t shop based on what’s close anymore. With endless options at their fingertips, brands have to do more to stand out. If you still rely on old-school marketing tactics, you’re handing your customers to the competition.

Here’s how to keep them:

• AI-powered personalization. No one wants to feel like just another name on a list. Give them what they want.

• Smart data strategies. Predict, don’t guess. Use AI to know what your customers need before they do.

• Seamless omnichannel engagement. If your messaging is disjointed, good luck keeping their attention.

• Compete on experience, not location. If you’re not making shopping effortless, someone else will.

Forrester and Blueshift break it all down. Get ahead before your customers bounce.

Watch the complete conversation with Brendan Witcher, 

VP and Principal Analyst at Forrester Research, and Janet Jaiswal

VP of Marketing at Blueshift.