Thought Leadership

Why Your Retail Data Strategy is Failing ... and How to Fix It

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February 13, 2025

Discover how AI-driven tools empower e-commerce and retail brand marketers to unify customer data, drive personalized experiences, and enhance omnichannel engagement. Learn from industry experts Brendan Witcher and Janet Jaiswal about integrating real-time insights to optimize marketing strategies.

They discuss:

  • Strategies for seamless data integration across channels.

  • Utilizing AI to enhance 1:1 customer engagement.

  • Real-world examples of successful omnichannel campaigns.

Download the Digital Retail Playbook, a comprehensive resource filled with 40+ campaign ideas to help you optimize your marketing strategy.