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Why Customer Engagement Platforms (CEPs) Outperform Basic ESPs in Marketing

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February 11, 2025

Traditional email service providers (ESPs) limit marketers with basic segmentation and static campaigns. Discover how Customer Engagement Platforms (CEPs) transform marketing by leveraging real-time customer data, AI-driven personalization, and cross-channel orchestration. Learn how CEPs help you optimize send times, recommend the best content, and deliver personalized messages that drive results.

💡 Ready to move beyond a basic ESP? Read more on our blog: Beyond ESPs – Why Marketers Need a Customer Engagement Platform.