Sparkpost | Blueshift

The current pandemic has changed daily operations for nearly all of us. During this time, communication with your customers and subscribers will be vital for retention and acquisition. As businesses shift to a completely digital marketing strategy, more emails will be sent than ever before and customers inboxes will become increasingly flooded. 

This spike in email volume can cause deliverability issues, which means that your messages may not be landing in the inbox. And these disruptions to your sending can have major consequences for your email strategy. Because at scale, even slight hiccups in your email program can lead to significant customer churn and lost revenue. 

Join Kimberly Paxton, Head of Deliverability from Blueshift, and April Mullen, Director of Strategic Insights from SparkPost, to understand the core elements of strong deliverability and how to combine deliverability analytics with email delivery best practices to drive engagement and growth.