First party data has always been king but with the pending demise of the third party cookie this has never been more true. Marketers across all industries are figuring out how they are going to quickly activate their first party data by organizing and accessing the insights it holds.

Marina Ben-Zvi, Director of Product Marketing from Blueshift, and April Mullen, Director of Brand and Content Marketing of SparkPost, talk about how you can use your data in ways that drive true 1:1 connection and maximize the value of your hard earned data.