Thought Leadership

Martech Session_ How Leading Brands Make Omnichannel a Reality.mp4

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September 15, 2021
"Omnichannel" takes on different forms for different brands. But we can all agree that as today’s connected customers freely flow across channels, single-channel strategies no longer cut it. Most brands struggle to connect more than two marketing channels, let alone connect marketing touchpoints with sales, product, and service channels because of people, process, and technology hurdles. As your customers continue to see the lines between channels blurring, adopting omnichannel strategies is no longer optional.

Join, Vijay Chittoor, Co-Founder and CEO of Blueshift, to explores how leading brands are making omnichannel a reality.

After this session, you'll be able to:

Explain the building blocks of creating omnichannel experiences
Implement best practices for creating dynamic campaigns and experiences across channels
Apply inspiration from examples of omnichannel engagement across verticals