We've been hearing about the concepts of AI in marketing for years, along with hypothetical use cases... but many marketers hit roadblocks when finally implementing AI in their campaigns. In this session, Josh Francia, Chief Growth Officer at Blueshift, will explore what you need to know when you're ready to take the next step with AI. 

After this session, you'll be able to:  

• Understand the different types of AI that work best for marketers
• Cite evidence of the impact of AI on real campaigns
• Follow steps to adopt and scale AI for your brand