Customer experience" is no longer something that's reserved for your brand’s website or the assets you create and own. Customers are engaging with brands over mobile devices, social media, in marketplaces, and a host of other digital mediums that can influence — and determine — a purchase decision. The good news is there are plenty of opportunities for your company to benefit from these new rules of marketing. Join Houman Akhavan, CMO of CarParts.com, and Blueshift CEO Vijay Chittoor, to find out how to get started.

After this session, you'll be able to: 

• Understand how customer expectations have evolved
• Leverage customer data to create exceptional customer experiences, regardless of channel
• Develop customer-centric experiences that can positively impact purchase decisions