B2C marketers are impacted by the current economic climate as consumers review their finances and curb their spending. Keeping a customer-first approach has never been more important. It’s also important to stay innovative, educate your consumers and respond to their needs. Brands that continue to innovate will gain momentum over their competitors in the long run. Watch and discover key best practices to marketing during an economic downturn.

You’ll learn how to:

- Collect and activate rich actionable data to ensure that your messaging meets the mindset of your customer
- Create connected journeys that provide better customer experiences
- Develop content to add value beyond a transaction