Customer Stories

How Five Below Uses Blueshift to Drive Personalization and Sales

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March 11, 2025

Carrie Bova from Five Below shares how the Blueshift platform has transformed their marketing strategy.

With personalized recommendations and dynamic content, every message feels tailored to the customer, driving more traffic and higher sales.

This video explores:

  • How Blueshift helps create one-on-one customer experiences at scale

  • The impact of AI-powered recommendations on engagement and conversions

  • How Five Below moved from generic emails to truly personalized messaging