Thought Leadership

How Five Below Transformed Customer Engagement with AI-Powered Personalization

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February 21, 2025

Discover how Five Below transformed its customer engagement strategy with Blueshift’s AI-powered personalization. In this case study, we break down how the popular retailer leveraged predictive intelligence and omnichannel marketing to increase retention, boost revenue, and deliver highly personalized experiences at scale.

In this video, you’ll learn:

  • How Five Below unified customer data for a 360° view of their shoppers

  • The role AI played in optimizing messaging, timing, and channel selection

  • How predictive intelligence helped drive customer retention and repeat purchases

  • The impact of automation on streamlining marketing operations

  • Real-world results and key takeaways for brands looking to enhance personalization

Watch now to see how AI-driven marketing can help you engage customers like never before.