Customer Stories

How Blueshift Helps Five Below Scale 1:1 Personalization

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March 11, 2025

Marketing at scale doesn’t have to be overwhelming. Carrie Bova (Senior Manager of Digital Marketing at Five Below) shares how Blueshift streamlines her workflow, making personalization easy and efficient. With AI-powered automation, Five Below delivers real-time, one-to-one engagement across millions of customers without adding complexity.

Key Takeaways:

  • How Blueshift saves time and simplifies campaign execution

  • The power of AI-driven automation for personalized marketing

  • How Five Below engages the right customer, on the right channel, at the right time

Want to work smarter, not harder? See how Blueshift makes personalization effortless.