Explore how Tuft & Needle, a pioneer in direct-to-consumer e-commerce, transformed its customer engagement strategy to support rapid growth. As the brand expanded and merged with Serta Simmons Bedding, they moved beyond basic email campaigns to adopt a scalable solution that leverages historical data for AI-driven personalization. This shift enabled Tuft & Needle to create consistent, tailored experiences across their customer base.

What You'll Learn:

• How Tuft & Needle overcame challenges with legacy email marketing systems

• The importance of data-driven personalization in e-commerce customer engagement

• Key strategies to scale customer engagement while maintaining a direct-to-consumer focus

Marketers in e-commerce will gain actionable insights on unifying campaigns, using historical data effectively, and scaling customer engagement strategies to drive growth. Watch now to elevate your marketing efforts!