Discover how Suncoast Credit Union transformed its member engagement strategy by leveraging customer lifecycle marketing and cross-channel approaches. This video showcases actionable insights for credit union marketing professionals aiming to optimize member interactions, from lead acquisition to retention. Learn how Suncoast Credit Union mapped lifecycle stages to marketing channels like social media, paid search, and email to deliver personalized, effective engagement.

What You'll Learn:

• Best practices for improving member engagement at every lifecycle stage

• How Suncoast Credit Union aligns marketing channels with member needs

• Tips to drive loyalty and reduce churn through data-driven personalization

This video is essential for credit union marketers aiming to deepen member relationships and enhance marketing outcomes. Watch now for insights to take your member engagement strategy to the next level! ​​