Thought Leadership

Connecting with Customers in an Ever Changing Environment

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November 11, 2021
Marketers sit at a nexus point between brand and customer. On one side (Brand), there are value props and offers, martech stacks, and disconnected data. Oh, and growth targets. On the other side (Customer) are increasing expectations of relevancy, more communication channels (and distractions) than ever before, and more competition. Oh, and the desire for less data tracking and more privacy. No wonder marketers are stressed!

How are leading marketers finding ways to connect with their customers in this environment?

Join us with Karin Matthews, Senior Manager of Digital Marketing at Taubman, and Nathan Loveless, Vice President of Enterprise at Blueshift, for a live, hour-long webinar to explore how marketers are thinking about these challenges.

This webinar will focus on 3 topics:

The impact of disconnected data on growth
How to approach a personalization strategy in a cookieless future
The role of ‘omnichannel marketing’ in a marketer’s toolkit