Too many tools and too much data? You're not alone.  Our research found that 76% of marketers can't activate their offline dat...

Blueshift makes even the smallest marketing teams feel like they’ve got a full set of tools to run powerful campaigns. In thi...

Most companies think adding a name to an email is enough personalization. It’s not. If you’re not using real-time data to creat...

Marketers have more data than ever, and technology is changing fast. To stay ahead, they need to know which tools will make the...

Marketers used to choose MarTech based on features and cost. Not anymore. The game has changed, with data connectivity —the abi...

Inconsistent messaging erodes customer trust, confuses your audience, and weakens brand recognition. Marketers know this, but e...

Customers don’t shop based on what’s close anymore. With endless options at their fingertips, brands have to do more to stand o...

Learn how top financial brands use AI-driven cross-sell strategies to increase customer lifetime value and engagement. This vid...

Today’s retail customers expect seamless, personalized experiences across every channel. To keep up, brands must optimize their...

Retail marketers don’t always need more budget. By optimizing existing content, automating tasks, and refining campaigns, brand...