Too many tools and too much data? You're not alone.  Our research found that 76% of marketers can't activate their offline data across channels. Another 61% blame data bottlenecks for campaigns that won't scale.  Here's the t...

Blueshift makes even the smallest marketing teams feel like they’ve got a full set of tools to run powerful campaigns. In this video, hear how Five Below uses Blueshift to: Launch advanced campaigns without relying on tech te...

Most companies think adding a name to an email is enough personalization. It’s not. If you’re not using real-time data to create a truly relevant experience, customers won’t care. This video explores: Why one-off personalizati...

Marketers have more data than ever, and technology is changing fast. To stay ahead, they need to know which tools will make the biggest impact. Brendan Witcher of Forrester breaks down the top trends shaping the future of marke...

Marketers used to choose MarTech based on features and cost. Not anymore. The game has changed, with data connectivity —the ability for systems to work together seamlessly —being the top priority for three years running. Why? ...

Inconsistent messaging erodes customer trust, confuses your audience, and weakens brand recognition. Marketers know this, but execution is the challenge. The problem is disconnected channels - email, mobile, SMS, web, and paid ...

Customers don’t shop based on what’s close anymore. With endless options at their fingertips, brands have to do more to stand out. If you still rely on old-school marketing tactics, you’re handing your customers to the competit...

Learn how top financial brands use AI-driven cross-sell strategies to increase customer lifetime value and engagement. This video shows how personalized recommendations, data-driven insights, and automation help financial insti...

Today’s retail customers expect seamless, personalized experiences across every channel. To keep up, brands must optimize their marketing efforts using AI, automation, and data-driven insights. In this video, discover how retai...

Retail marketers don’t always need more budget. By optimizing existing content, automating tasks, and refining campaigns, brands can engage customers more effectively without starting from scratch. Learn three key ways to impro...