The #1 Factor in Choosing MarTech (And Why It Matters)

Marketers used to choose MarTech based on features and cost. Not anymore. The game has changed, with data connectivity —the ability for systems to work together seamlessly —being the top priority for three years running.

Why? Because great customer experiences don’t happen in silos.

Watch this video to hear Brendan Witcher, VP and Principal Analyst at Forrester Research, discuss:
Why data integration is the deciding factor in MarTech selection
How cross-channel experiences drive better engagement
The key question to ask when evaluating a platform