The Cost of "Checking the Box" on Personalization

Most companies think adding a name to an email is enough personalization. It’s not. If you’re not using real-time data to create a truly relevant experience, customers won’t care.

This video explores:
Why one-off personalization efforts fail to drive real results
The biggest risk of treating personalization as a “box to check”
Why only 5% of consumers feel emails are truly relevant and well-timed