Marketers buy martech to solve specific problems. However, this habit results in cycles of marketers identifying a new problem and buying a new technology when a tech stack with the right amount of flexibility could actually grow and scale with them.
Blueshift is joined by Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, to discuss how a continuous improvement approach to martech can keep your organization growing longer and faster than the competition. This conversation will cover:

The 'set it and forget it' fallacy of martech

How to evaluate your tech to know when you need to buy and when you don't

Why this is more important than ever in today's omnichannel world