Making AI Work for Marketers: From Hype to Real Results

Go beyond the AI hype. See how Predictive, Generative, and Agentic AI—powered by foundations like Machine Learning (ML) and Natural Language Processing (NLP) —work together to help brand marketers drive real conversions, loyalty, and efficiency.

In this session, Blueshift’s Chief AI Officer, Manyam Mallela, Global VP of Marketing, Janet Jaiswal, and Principal Solutions Consultant, Eric Gordon, break down the building blocks of marketing AI. You'll see how leading brands are turning data and intelligence into measurable results.

*What You’ll Learn*

- Key AI Differences: Understand the differences between AI technologies (Predictive, Generative, Agentic) and how each elevates customer engagement.

- Real-World Demos: Watch live demonstrations showing how marketers can use AI to segment smarter, generate content faster, and automate next-best actions.

- A Practical Framework: Get a framework for choosing and combining AI technologies to achieve measurable outcomes—like higher conversions, loyalty, and lifetime value.

*Topics Covered*

- AI Foundations: An overview of core technologies like Machine Learning (ML), Natural Language Processing (NLP), and Large Language Models (LLMs).

- AI in Action: Live demos illustrating Predictive, Generative, and Agentic AI at work.

- Hype vs. Value: How to separate common AI marketing myths from reality to find true value.

- Adoption Framework: A simple framework for adopting AI smartly in your marketing practice.