Blueshift Video Library

Why Customer Engagement Platforms (CEPs) Outperform Basic ESPs in Marketing
Traditional email service providers (ESPs) limit marketers with basic segmentation and static campaigns. Discover how Customer Engagement Platforms (CEPs) transform marketing by leveraging real-time customer data, AI-driven personalization, and cross-channel orchestration. Learn how CEPs help you optimize send times, recommend the best content, and deliver personalized messages that drive results.